Women on the internet are hot.
First we had the women-centric ad network, Glam, raising $200 million and signing a $1 billion deal, then we saw the woman-centric publisher, Sugar Inc, acquiring the woman-centric sites, ShopStyle and Coutorture.
Now, New York’s Makeover Solutions, a site that lets you upload your headshot and adorn it with a variety of hair-styles, accessories, and makeup combinations, has raised $7 million to expand its offering. The impressive technology automatically and accurately fits hairstyles to your head and applies makeup to your face, answering some of the big questions modern women face: “What would I look like with blond bangs?” or, more gravely, “what if I had Angelina’s hair?”
With Makeover Solutions, these answers and many more like them can be yours, but if you want to dig deep, you’ll pay a price. While a basic membership is free, it only gives you access to 100 regular hairstyles, 25 celebrity hairstyles, 48 cosmetic colors and 33 accessories. An “all-access membership,” on the other hand, comes with more than 3000 regular hairstyles, 350 celebrity hairstyles, 1600 cosmetic colors and 300 accessories. You can also upload unlimited photos of yourself, instead of just one. Prices range from $14.95 for three months to $29.95 for a year.
Wisely, Makeover Solutions is not banking its future on a destination site, and licenses its technology to InStyle.com, iVillage.com and cosmetics companies like Revlon and Finesse, and the company says it is close to being profitable.
The funding was led by Village Ventures, with Rho Canada and Borealis Ventures contributing.
