Demandbase launches lead generation platform with Adobe funding
Here’s an interesting new use of Adobe’s AIR platform for creating hybrid web/desktop applications. With a free AIR app called Demandbase Stream, users can watch in real-time as other businesses visit their websites, then use that info to pursue a sale. The data scrolls across the bottom of their screens like the CNN news ticker, and when you see something interesting, you can look up relevant contacts via the Demandbase Central Platform.
With Stream, chief executive… Continue Reading