Amobee raises $22M strategic round from Cisco, Motorola and others for mobile advertising
Updated
Amobee, a company that enables mobile carriers to insert advertising into nearly any form of mobile content, has raised a $22 million strategic round from Cisco, Motorola, Vodafone and a number of returning investors that include Accel Partners and Sequoia Capital.
Unlike mobile advertising advertising companies like AdMob, which makes deals with publishers, Amobee is not an ad network. It works only with the carriers, who use Amobee’s technology to offer their customers ad-supported content for… Continue Reading
AppFolio takes $22M for property management software
AppFolio makes software for property managers and the real estate business, designed to track details like applications, vacancies, work orders and accounting.
The Santa Barbara, Calif.-based company is based on a software-as-a-service model to reduce the need for special training, and can also be used in the field on mobile devices.
BV Capital led the $22 million round, according to socalTECH. Other investors included Cisco and the Investment Group of Santa Barbara. It was the year-old company’s… Continue Reading
Online video services company Move Networks raises $46 million
Update: The company was valued at $150 million before the investment, according to the company’s chief executive.
Move Networks is one of several companies that offers a suite of services to help large media companies offer high-definition video over the web.
Its technology encodes high-quality video, and cuts down on buffering delays as a user watches a video, along with related services. Broadcasters use this content delivery service to stream long-form programs like Grey’s Anatomy over the… Continue Reading
BlackArrow inserts ads for cable companies, raises $12M
BlackArrow, a San Mateo, Calif., startup, is offering a new technology to help keep TV advertisers happy.
The company, in secrecy until now, will announce tomorrow (Monday) that it wants to insert targeted ads into on-demand viewing by placing a piece of hardware between cable operators and consumers. Prior to the user watching an on-demand show, BlackArrow helps deliver a brief ad, tailored to the theme of the show and the user’s apparent preferences. For example,… Continue Reading
Cisco leads $13.5M investment in RFID co., Reva
Reva Systems, a start-up that builds a system to manage information coming from small radio chips (radio frequency identification, or RFID, chips) has raised $13.5 million in a second round of funding from Cisco and SAP Ventures, according to Byte & Switch.
The round, which also included existing investors North Bridge Venture Partners and Charles River Ventures, brings the startup’s total funding to $20 million.