MediaSixDegrees targets ads using social graph information, raises $9 million
Media6Degrees is the latest company to try to target ads for major brands using the “social graph” of your friend relationships on social networks and other sites. The New York company is in private beta judging by the lack of information on its site about the product itself. The company says it has “patent-pending algorithms and methods” that use demographic and “psychographic” data to target online ads for each individual advertiser.
So far, though, the beta… Continue Reading
Media6Degrees raises $2 million for online advertising analytics
Online advertising is growing, but companies are realizing that advertisers don’t just want to throw an ad anywhere, they want analytical data so they know their ad will be well targeted. That is what Media6Degrees does.
As the company states: “With Media6, marketers don’t buy space – they reach interested people regardless of where they are. This not only means that publishers and advertisers get higher returns on their investments, but it also translates into a… Continue Reading