The next revolution in advertising? Peer39 thinks it’s semantics
Though still arguably in its juvenile stages, the online advertising market has already been through several major technological shifts, with the introduction of behavioral, contextual and demographic targeting for ads. What’s next has been a subject for debate. Several early pioneers have bet that it’s semantic technology, with a company called Peer39.
In stealth mode for the last two years, Peer39 has begun slowly unveiling its product. Like other companies based on semantics and natural language… Continue Reading
Visible World, a targeted cable advertiser, raises $25M
Targeted advertising, based on geographic location, age, gender and other factors, is a pretty common concept by now. Visible World wants to bring it to cable television, with an added twist — editing of specific commercial spots to appeal more to individuals.
Say a large company like Toyota doesn’t want to exclude certain groups from an advertisement, but does want to make it appeal more to each individual. Visible World’s technology allows a special version for… Continue Reading
Natural language advertising coming: Peer39 receives $8.2M
When we broke the news of peer39’s initial $3 million funding in March, we reported that the company was working on a platform to use natural language processing for advertising. Less than six months later, we’ve learned that the startup has taken another $8.2 million.
The company, although trying to remain secretive, tells us it will soon be ready to launch. Peer39 combines semantic technologies with NLP to produce “groundbreaking algorithms that boost ROI for the… Continue Reading
Xora raises $4M for mobile workforce management technology
Xora, a Mountain View, Calif. provider of mobile workforce management technology, has raised a $4 million venture loan from MMV Financial Inc, according to VentureWire (subscription required).
The company has raised more than $11 million in venture capital, including from Dawntreader Ventures.
Xora, which says it has more than 7,500 customers, helps companies track and record start times and the location of employees by giving them an Sprint Nextel GPS Java mobile phones.
Former Shopping.com CEO Ciporin starts Peer39, new “natural language” ad start-up
(Updated after talking with the company and confirming the investment)
Peer39, a secretive online ad marketplace start-up in New York boasting that it will boost conversion rates “dramatically,” has raised $3 million from New York-based Dawntreader Ventures, chief executive Amiad Solomon said.
Former Shopping.com CEO Dan Ciporin is a seed investor, and is on the board.
On its site, the company says it is founded by some “natural language and machine learning experts,” suggesting it attempts to bring… Continue Reading
Greenplum, and the Web 2.0 server
Greenplum, a San Mateo company offering businesses an affordable way to sort though hundreds of terabytes of data to become more intelligent about their customers’ habits, has raised $19 million in financing.
Greenplum is significant because it says it provides a database for speedy data warehousing at a tenth of the cost of leading incumbent, Teradata. It does so by working with the new server built by Sun co-founder Andy Bechtolsheim, billed internally as the “Web… Continue Reading