Blog search engine Technorati tops off with $11.52 million
Technorati Inc., the San Francisco company that offers a blog search engine and other services, has raised another $1 million, but still has not articulated a clear strategy.
The latest capital adds to the existing $10.52 million already raised as part of its third round of financing, started last June.
DG Incubation, operator of Technorati Japan, is listed as a new shareholder, alongside existing backers Draper Fisher Jurvetson and Mobius Venture Capital, according to PE Wire,… Continue Reading
Etology raises $4 million for direct advertising on web sites
Etology, a Foster City, Calif.-based operator of an online advertising marketplace, has raised $4 million in Series A funding, according to a regulatory filing cited by PE Week. Backers include Mustang Ventures, DG Incubation and CGM Marketing.
Etology lets Web site owners sell their ad space directly to advertisers, serving text ads and banner ads in standard ad units, including banners, skyscrapers and inline ads. It lets Web site owners determine their own pricing.