Book review: “The Speed of Trust”

Trust is so basic to business that it is rarely discussed in an analytical and accessible way. The book “The Speed of Trust” offers critical advice for entrepreneurs on how to actively manage trust in order to accelerate growth and reduce costs, while avoiding missteps. The more trust within a company, the faster it can move with lower costs. Think of the adverse impact 9/11 had on the time and cost of air travel — longer lines and more security — because of the damage it did to trust.