TC50: DataXu optimizes ad campaigns in real-time
Online advertising took a beating in 2008, but the market continues to rebound. Advertising startup DataXu — pronounced “data zoo” — displayed a new technology at the TechCrunch50 event that optimizes online ad campaigns in real-time across several exchanges including Google and Yahoo’s marketplaces. DataXu uses machine learning techniques to analyze vast amounts of data, including clickthrough rates and purchasing patterns.
Backed by Flybridge Capital and Atlas Venture, the Boston-based startup says its technology enables companies… Continue Reading
TrueBridge Capital captures $310M for fund of funds
The latest fund-of-funds, a investment firm that puts its money into other venture firms, to close on a round is TrueBridge Capital Partners, with $310 million in new money.
Based in Chapel Hill, Calif., TrueBridge is a new firm, and this is its first close. It was aiming for $250 million, but ultimately took on more. Some 50 of its limited partners are members of the Kauffman Fellows Program, a training ground for new VCs.
The fund… Continue Reading
IDG Ventures Boston changes its name to Flybridge Capital — and raises $280M
IDG Ventures Atlantic, a Boston-based venture capital firm that once relied on the major publishing company IDG as its main source of financial backing, has changed its name.
It will now be called Flybridge Capital, to reflect the fact that it has a variety of investors, and that IDG is no longer the leading investor. The firm also announced today it has raised $280 million more for its third fund, to invest in early-stage companies in… Continue Reading