Visible World, a targeted cable advertiser, raises $25M
Targeted advertising, based on geographic location, age, gender and other factors, is a pretty common concept by now. Visible World wants to bring it to cable television, with an added twist — editing of specific commercial spots to appeal more to individuals.
Say a large company like Toyota doesn’t want to exclude certain groups from an advertisement, but does want to make it appeal more to each individual. Visible World’s technology allows a special version for… Continue Reading