PubMatic scores more funds to optimize ad revenues
PubMatic, a Palo Alto, Calif.-based company that works with online publishers to squeeze more revenue out of their advertising strategies, announced that it has brought in an undisclosed amount in a second round of funding from existing investors Draper Fisher Jurvetson, Nexus India Capital and Helion Ventures. The company, which partners with 5,500 publishers right now, says the money will be used to fuel worldwide expansion.
PubMatic offers a suite of tools to streamline publishers’ ad… Continue Reading
PubMatic raises $7M for small publisher advertising
A sort of auction site for ads, PubMatic attempts to match its ad inventory against its subscriber base of small- and medium-sized web publishers to maximize the revenue of the latter.
The company says it has about 1,500 publishers on board and seven of the top eight ad networks. We last wrote about the company in August, before its opened its service for public beta testing.
PubMatic is co-based in India and Menlo Park, Calif. Its $7… Continue Reading
Roundup: Google invests in China/Tianya, gDrive, Pubmatic and more
Here’s the latest action (updated):
Google buys stake in China’s Tianya, launches two Chinese social sites: Google has invested in Tianya, a Chinese online community of twenty million registered users. A Google spokesperson confirmed the investment with VentureBeat, but didn’t say how much of the company it now owns. Reuters has more. The two companies also announced the joint launch of two services that compete directly against offerings from dominant Chinese search rival, Baidu.
One service, called… Continue Reading
MakeMyTrip, Indian travel site, raises $13M, joins all the other Indian travel sites
MakeMyTrip.com, the Indian travel site, has raised $13 million in a second round of funding amid robust growth, according to The Economic Times.
Helion Ventures and Sierra Ventures, and existing backer Softbank Asia Infrastructure Fund (SAIF) invested $6 million, $4 million and $3 million, respectively, the report said. MakeMyTrip may have sold about 20% of its stake in this round, it said, citing people familiar with the transaction.
SAIF already invested $10M last year, which makes… Continue Reading