PubMatic scores more funds to optimize ad revenues
PubMatic, a Palo Alto, Calif.-based company that works with online publishers to squeeze more revenue out of their advertising strategies, announced that it has brought in an undisclosed amount in a second round of funding from existing investors Draper Fisher Jurvetson, Nexus India Capital and… Continue Reading
PubMatic raises $7M for small publisher advertising
A sort of auction site for ads, PubMatic attempts to match its ad inventory against its subscriber base of small- and medium-sized web publishers to maximize the revenue of the latter.
The company says it has about 1,500 publishers on board and seven of the top… Continue Reading
Roundup: Google invests in China/Tianya, gDrive, Pubmatic and more
Here’s the latest action (updated):
Google buys stake in China’s Tianya, launches two Chinese social sites: Google has invested in Tianya, a Chinese online community of twenty million registered users. A Google spokesperson confirmed the investment with VentureBeat, but didn’t say how much of the company… Continue Reading
MakeMyTrip, Indian travel site, raises $13M, joins all the other Indian travel sites
MakeMyTrip.com, the Indian travel site, has raised $13 million in a second round of funding amid robust growth, according to The Economic Times.
Helion Ventures and Sierra Ventures, and existing backer Softbank Asia Infrastructure Fund (SAIF) invested $6 million, $4 million and $3 million, respectively, the… Continue Reading