Adchemy raises $31M to increase online ad spending
Adchemy, a marketing firm trying to convince more major brands to advertise online rather than through traditional channels by offering advanced data analysis, has brought in $31 million in venture financing from Accenture, Mayfield Fund and August Capital. Based in Redwood City, the company has now raised $58 million total, from other backers including Hellman & Friedman, Google AdSense co-founder Georges Harik, Half.com founder Josh Kopelman, and other individual investors.
Adchemy raises $19M to use science for online ads
Adchemy, which uses “predictive algorithms” to help companies place online ads more efficiently, said it has raised $19 million in a third round of funding.
Adchemy is a relatively quiet Silicon Valley company that has been studying what makes ads more effective. It has built a library of data that shows how things like ad size, ad keyword structures, genre of web site, and the anchor text of a page all affect how well an advertisement… Continue Reading
QuickHealth’s walk-in medical clinics — a solution to the “Sicko” problem
QuickHealth, a Burlingame, Calf. company that operates walk-in medical clinics, said it has raised an $8.5 million in a second round of financing.
With the nation’s healthcare system in serious disarray (whatever you think of Michael Moore’s controversial documentary on the topic, Sicko, it has resonated strongly with people for a reason), these sorts of companies are getting increased attention. They bypass health insurance system entirely.
The Westly Group led this financing, according to VentureWire (subscription required),… Continue Reading
Alter-G raises $2.5M for pressured treadmill, from NASA’s threatened VC arm
Alter-G, a Menlo Park, Ca. company that helps people run on a treadmill with the use of air pressure to reduce their effective weight, has raised $2.5 million in a first round of funding (see VentureWire; sub required).
Red Planet Capital, the venture arm of NASA that has recently come under political pressure, and is likely to be scrapped (quick spend the money while you can!), and buyout firm Hellman & Friedman co-led the round.
The two-year… Continue Reading