Guidester rebrands as Searchandise, raises $7.5M
Guidester, a search merchandising company, has rebranded itself as Searchandise Commerce and raised a $7.5 million third round of funding, according to VentureWire. The company also has a new home-base, moving its headquarters from New York to Beverly, Mass.
Using Searchandise’s core product HitList, manufacturers can make cost-per-click bids to retailers to obtain a high-profile spot on their search results. The retailer gets extra revenue, the merchandiser gets the online equivalent of a prominent in-store display.
Searchandise’s… Continue Reading
Fidelis Security Systems gets $22M for network security
Fidelis Security Systems is a network security firm with a focus on extrusion prevention — in essence, stopping leads of data like credit card information, which have plagued large companies of late.
Based in Bethesda, Maryland, Fidelis was founded in 2002. However, this funding is only the second full venture round that the company has taken.
The $22 million investment was led by Tudor Ventures, and new investor Point Judith Capital also participated. Previous investors Inflection Point… Continue Reading