Collarity raising $7.8M to help sites learn about their users

Collarity raising $7.8M to help sites learn about their users

Collarity, a company that helps monetize websites by monitoring user activity, is raising a second funding round of up to $7.8 million, VentureBeat has learned.

We wrote about the company back in 2006, when its emphasis was on a social search tool that allows site visitors to see what other visitors are interested in.

At the time, we noted that Collarity offers a interesting tool, but we also said the company faces some stiff competition from the… Continue Reading