Networked Insights offers new Internet market research
Networked Insights thinks it can do a better job of measuring public opinion than traditional companies like ACNielsen, by leveraging the Internet’s crowd power.
If true, the decades-old market research industry could be in for a shakeup. The company has just raised $4 million in financing.
When industry incumbent ACNielsen assesses a product it typically 1) interviews and surveys a group of people about it, or 2) sends out a field researcher to see how the product… Continue Reading