Marketbright raises funding for automated marketing
Marketbright, which provides automated marketing tools on a subscription basis, has raised a first venture round of undisclosed size from Greycroft Partners and Knight’s Bridge Capital Partners.
The San Bruno, Calif. company says its products help customers with campaign execution, lead scoring and more, and that they can be integrated with customer relationship management (CRM) software. Marketbright’s customers include Serena Software, VMware and Avid.
TubeMogul raises $1.5M for video analytics
TubeMogul is an Emeryville, Calif. company that helps distribute videos across various portal sites like YouTube, and then reports back to its customers with analytics on their performance.
The service is similar to Visible Measures, which we recently reported on. Both companies are working with large publishers like CBS, Brightcove and and Funny or Die, as well as smaller companies; TubeMogul says it has 15,000 customers already, although it does offer a free version.
The $1.5 million… Continue Reading