Microsoft paid $500 million for Danger, and there’s got to be a reason
updated
Software giant Microsoft reportedly spent $500 million to acquire Danger, the company that developed software to power the youngster-popular Sidekick.
The figure, while not officially announced, was dug up in reporting by GigaOm’s Om Malik. We haven’t confirmed that exact figure, but we do have enough info that suggests investors made a very good return.
The acquisition comes after Danger swallowed some $225 million from investors, Om says, though I think that some of that may have… Continue Reading
Reactrix raises cash for interactive advertising in malls
Updated
Reactrix, a Redwood City company that beams interactive advertising onto the floors of malls and theaters, has raised a very large $45 million to allow it to expand and attract new advertisers.
In malls, Reactrix’s product beams light down on to a rectangle mat on the floor. This lets people kick virtual footballs or other objects around on it, among other things. Big brands, such as Coca-Cola, Dockers and Hilton can place their virtual products in… Continue Reading