HootSuite helps you manage your brand on Twitter (hey, it works for the White House)

Twitter client HootSuite, which makes it easier for people and businesses to manage their brands on the microblogging network, opened up to public beta today. HootSuite seems well-tailored to companies that need to track conversations online and have multiple people manage a single Twitter account. It lets you add as many columns as you want for tracking search terms on Twitter and get detailed analytics on how many people have clicked on links you’ve shared.