The Point: Mobilizes people to reach “tipping point” for their cause
Drawing upon Malcolm Gladwell’s concept of the “tipping point,” a Chicago start-up called The Point allows its users to coordinate groups to successfully pull off fundraisers, petitions, boycotts, or any number of other causes.
According to its approach, only once the “tipping point” of the number of members in a campaign has been reached should the members “activate” the campaign and display it to the public, ensuring a nice base of support for that group. The… Continue Reading