Intuit acquires StepUp Commerce for $60M — to build Google relationship
Mountain View accounting software company Intuit said it has acquired StepUp Commerce, of San Francisco for $60 million.
StepUp provides ways for local businesses to get an online presence, and the deal is part of Intuit’s allianace with Google to boost revenue by moving companies online.
StepUp’s technology platform will power Intuit’s new QuickBooks Product Listing Service, which is designed to help local businesses attract customers by making their product information and images available online — through… Continue Reading
Intuit and Google strike at the “long-tail”; Intuit buys StepUp
The Google alliance with tax and accounting software company Intuit is a pretty impressive one, if you look at the details.
Google has long been trying to tap into the “long-tail” of small businesses that aren’t online. Less than half of small businesses are online, and so they’re not taking out ads on Google either. Google stands to profit if it can give these businesses Web sites, and then encourage them to take out ads to… Continue Reading