Permuto launches platform to track performance of display ads
Permuto, an online marketing company seeking to optimize display advertising for its client brands, has launched a new platform that measures the performance of this type of ad with the same precision that most search engine text-ads are evaluated. Called, ShopperConnect, the platform is targeted… Continue Reading
isocket raises $2M for self-serve advertising
isocket, which has created a commission-free platform for selling online ads, has raised $2 million in seed funding from a group of big-name investors. The round was led by Tim Draper at Draper Fisher Jurvetson, while the other VCs participating including David Blumberg of Blumberg… Continue Reading
Data-sharing service Gnip raises $3.5 million
Gnip, a company that provides technology to help other web services quickly share information provided by users, has raised $3.5 million.
Here’s how Gnip works: When a user updates their information on a site like Digg or Twitter, it takes that information and updates it quickly… Continue Reading
Bleacher Report’s sports fan journalism gets $3.5M boost
Bleacher Report, a site for “fan-journalism” about professional sports, has raised $3.5 million in a second round of funding.
I’m not a huge sports guy, but I was pretty impressed by the site when it launched in February. At the time, co-founder Dave Nemetz argued Bleacher… Continue Reading
Fitbit gains $2M to help you lose weight
Fitbit, the maker of a small device that tracks how many calories you’ve burned, has raised $2 million in a first round of funding. The San Francisco company was a hit among judges when it launched at the TechCrunch50 conference, and it plans to start… Continue Reading
Space Pencil raises $800,000 for web analytics
Web analytics startup Space Pencil has raised $800,000 in a first round of funding, according to Private Equity Hub, citing a regulatory filing. Funding for the Emeryville, Calif.-based company comes from True Ventures and SoftTech VC.
Stealth search company Blekko gets $3M
Blekko, a stealth search company started by Topix co-founder Rich Skrenta, has raised $3 million in a second round of funding, according to TechCrunch.
Little is known about the company, and right now its website contains nothing more than a photo of, um, a puppet (see… Continue Reading
Goodrec lines up $1.05M for user recommendations
Goodrec is a new company that intends to build new ways to remember, share, and find recommendations on the web. It is led by Mihir Shah, a former senior director of product management for Yahoo Search.
Little else is know about how the company’s product works… Continue Reading