Demand Media raises $100M for Web site land grab

Demand Media raises $100M for Web site land grab

Demand Media, the company pursuing the audacious strategy of buying up a bunch of generic Web sites that have no staff generating real content of their own — to throw advertising on them — has raised another $100 million.

In May, we reported it raised its first $120 million. Lately, though, the company appears to be buying content as well, including acquring Hillclimb Media, a producer of niche web sites.

The chief executive is Richard Rosenblatt, the… Continue Reading