Overlay.tv launches new platform for video ads
Overlay.tv today launched a video-commerce platform that may give marketers a new way to monetize on online video.
Even online video mammoth Google/YouTube hasn’t successfully implemented a way to extract revenue from its billions of user generated videos. A number of sites have taken to inserting “pre-roll” ads into the videos they offer — ads that viewers are forced to sit through prior to watching the featured content. But the big video sites haven’t adopted pre-roll… Continue Reading