Lifestyle drink brand Adina for Life raises $6.6M
San Francisco-based organic and fair trade drink maker Adina for Life has raised $6.6 million in a second round of funding to leap into what one of its financiers calls a “perfect marketing storm”.
The company makes juice drinks, coffee and tea, emphasizing sustainability and fairness to small farmers — providing for the aforementioned marketing storm. (Although it should probably be noted that plenty of large corporations, like Starbucks, are eager to dilute that marketing message… Continue Reading