Emsense reads your thoughts — about ads and video games
Emsense has developed a set of hardware and software designed to read your mind — specifically, how you react to television commercials, video games and other media, both emotionally and intellectually.
The Monterey-Calif. company is trying to improve on established neuroscience technology called EEG (electroencephalogram) recording by offering a better way to tell marketing directors and video game developers which parts of commercials or video games people don’t like. The company gets this data by paying… Continue Reading