Velocity’s saga reveals the art of ripping up a VC partnership
Controversy has swirled around digital media-focused venture capital firm Velocity Interactive Group from its beginnings last year. Now, more details about the Silicon Valley-Los Angeles firm’s saga are being reported by PEHub.
The tale of Velocity shows how unnerving change is hitting the digital media investing market. Astronomic valuations for companies like Facebook have led to many other digital media companies raising their own valuations, as PEHub’s Dan Primack describes — throwing Velocity’s original investment plans… Continue Reading
Reactrix raises cash for interactive advertising in malls
Updated
Reactrix, a Redwood City company that beams interactive advertising onto the floors of malls and theaters, has raised a very large $45 million to allow it to expand and attract new advertisers.
In malls, Reactrix’s product beams light down on to a rectangle mat on the floor. This lets people kick virtual footballs or other objects around on it, among other things. Big brands, such as Coca-Cola, Dockers and Hilton can place their virtual products in… Continue Reading