The new behavior advertising upstarts: Aggregate Knowledge and Wunderloop
The eye-opening performances claimed by new behavioral advertising start-ups Aggregate Knowledge and Wunderloop are sure to grab the attention from online retailers and publishers.
Take the little announcement by the nine-month-old Menlo Park company Aggregate Knowledge yesterday at DEMO: It drove more than 20 percent of all of the holiday purchases at major discount retail site Overstock.com. Considering that the annual revenue of Overstock is in the range of $700-800 million, our rough estimate is that Aggregate… Continue Reading