Ad marketplace co., Right Media, gets $45M from Yahoo, Redpoint

Updated

Search engine and media giant Yahoo has led a $45 million investment in Right Media, a start-up that is offering a marketplace for buyers and sellers of advertising. The deal gives Yahoo a minority stake in the company.

As part of the agreement, Yahoo said it will join Right Media’s exchange and offer content publishers there the ability to bid on Yahoo’s “non-premium inventory” of ads.

New York’s Right Media says its open marketplace has more… Continue Reading