[Update: I probably should have specified a timeline for this market reaction. There's short term and long term. The market punished apple immediately in after market trading, as pointed out below. And yes, a week later, Apple's stock is actually higher than it was last week, as Gruber points out, BUT that comes after a week where the overall market had a nice upturn. Apple doesn't look so great in this perspective, where it appears slightly down compared to the market. But clearly, the most impact is going to come long-term, and that game has yet to play out].