Free is the ultimate weapon — for the world’s biggest advertising company.
Subscribers of Apple’s iTunes Match service are reporting that explicit songs in their library are getting swapped out for the censored “clean” versions.
Editor's Pick Apple launched its anticipated iTunes Match music service yesterday, two weeks after the company initially said it would release it. Most likely, the debut was delayed to address bugs, but Apple should have waited longer to fix more issues because it isn’t yet ready for the spotlight treatment.
Apple has missed its promised “late October” deadline for the much-anticipated iTunes Match service, which will give users access to music from their iTunes library on mobile devices running iOS 5.
Apple has added an iTunes Match on/off switch to iOS 5′s settings screen under the music tab, which could signal that the company is planning to launch its cloud-based music service soon.
Update: An Apple representative tells All Things Digital that iTunes Match doesn’t technically stream music, instead it’s downloading and playing songs at the same time. This means that unlike an actual streaming solution, your iCloud music and video will still need to be stored on your device somehow. Original post below. —
Apple CEO Steve Jobs shed some light on the fabled “iTunes in the cloud” rumors today, but it wasn’t quite what everyone expected.