Why VCs should love hardware startups

Venture capitalists hate investing in hardware startups for a myriad of reasons. Design and iteration are more difficult. Margins are low.

Ben Sawyer on how Games for Health will lead to “human joysticks” (interview)

Ben Sawyer is the co-founder of game-consulting firm Digitalmill and one of the pioneers in the field of Games for Health. He founded the Serious Games Initiative a decade ago as part of a U.S. government research effort into how games can accomplish useful ends beyond fun. In 2004, he also co-founded the Games for Health project, which seeks to use games to improve the state of health. The Games for Health project receives major funding from the Pioneer Portfolio of the Robert Wood Johnson Foundation.

FitBit raises $12M for personal fitness-tracking devices

FitBit, a maker of personal fitness-tracking gadgets, has raised $12 million in a third round of venture funding. The money comes investors that include Foundry Group and True Ventures, who are betting that fitness tracking will soon become a national obsession.