in-app-message-MMA

How 1 in-app message made $100,000

John Koetsier’s deep-dive into the mobile marketing automation market reveals how the technology can make you more money, even if you’re a small fish in a big pond.

Yahoo Mobile's careful use of push messaging pays off

So you have a great mobile app or product. But how do you attract users? And more importantly, how do you retain users? One key aspect is mastering the balance between push and pull.