Big Klout score? Now there might be a way to get a TV, iPhone, or other tangible reward for your influence.
Klout updated its iPhone application to allow members to receive rewards on their phones and add an influence identification card to Apple’s Passbook application.
Microsoft is buying a little influence for its number-two search engine with a strategic investment in Klout.
Klout launches an all-new scoring system alongside a dramatically redesigned site to make its calculations more accurate and less ambiguous.
Money can’t buy you friends, but in the case of influence tracking startup Klout, money can buy you neighbors and possibly an understanding of the social dynamic linking people in communities.
The mine-is-bigger-than-yours need to measure our self-worth against others is alive and well on the web. For proof, look no further than controversial influence-scoring startup Klout, which is now processing 7.5 billion API calls per month.
Guest Post [Peter Yared is the vice president of apps at Webtrends, which acquired Transpond, a social-apps developer he founded.]