At $99, the Nook with Glowlight is the only e-reader of its kind at that price point.
“It’s not terrible to be number two,” Passikof said. “But in both cases I think consumers are looking for higher degrees of innovation. It was only after Samsung and other companies came out with smaller tablets that Apple brought out the iPad mini. It was only in reaction.”
Editor’s Pick The consummate entrepreneur, and the successful writer: put the two together, and you’ve got someone who budding authors should listen to about what it means to write books in 2013. Especially … if you actually want to sell any.
There’s yet another $99 touch e-reader joining the fray this holiday shopping season. Kobo has announced its $99 Kobo Touch with Offers, which is the same device as a regular $130 Kobo Touch, but the screen will display ads when it is in sleep mode or turned off, as well as in what the company mysteriously refers to as “discreet places.”