Embracing Silicon Valley, EA gears up for its digital empire (interview)

Electronic Arts generated $1.2 billion in digital game revenues in the past year. That includes revenues from downloadable content, Facebook games, web titles, mobile games, and other non-retail categories. But that’s just the beginning of EA’s transformation into a digital game company, since chief executive John Riccitiello says that games are moving from “that disk you buy to a place you go.”

Game marketers strive to stand out among a sea of social noise

The Game Marketing Summit is where marketers go to fill up on inspiration when it comes to marketing video games to the largest audiences possible. This year’s summit was bigger and better than in years past, even though the hardcore part of the industry is in a state of turmoil, with some blockbuster winners celebrating and big losers shutting down studios.