HG Data gets $2M to map connections between businesses

HG Data uses a data-driven approach to help salespeople build lists of potential enterprise customers, and is ready to disrupt the legacy IT market.

Marketo lands $50M from Battery, IVP, InterWest to continue its marketing automation domination

Marketing automation firm Marketo has raised a massive new round of funding — $50 million — that will help it continue assisting companies with aggressive lead and revenue generation, the company announced today.

“We have a phenomenal growth opportunity now,” …

Pardot adds powerful social features into its cloud marketing automation

Pardot on Wednesday announced that it is adding new social networking features into its already strong marketing automation service.

VentureBeat took a little heat last week when it came to the topic of marketing automation after a seemingly innocuous guest …

Reply.com files for $60 million IPO

Ad market Reply.com has filed with the Securities and Exchange Commission to raise up to $60 million in a public offering. The company is a marketplace for online sales leads, where companies can buy information about web users that have …