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		<title>Google wants to teach you digital marketing</title>
		<link>http://venturebeat.com/2013/01/29/google-wants-to-teach-you-digital-marketing/</link>
		<comments>http://venturebeat.com/2013/01/29/google-wants-to-teach-you-digital-marketing/#comments</comments>
		<pubDate>Tue, 29 Jan 2013 19:50:35 +0000</pubDate>
		<dc:creator>John Koetsier</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Entrepreneur]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Small Biz]]></category>
		<category><![CDATA[digital marketing]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Learn with Google]]></category>
		<category><![CDATA[online advertising]]></category>
		<category><![CDATA[webinars]]></category>

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		<description><![CDATA[<p>Do you run a business? If so, Google wants to help make web marketing and sales work for&#160;you.</p>
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=612601&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://venturebeat.com/2013/01/29/google-wants-to-teach-you-digital-marketing/large_2988958409/" rel="attachment wp-att-612636"><img class="aligncenter size-full wp-image-612636" alt="large_2988958409" src="http://venturebeat.files.wordpress.com/2013/01/large_2988958409.jpg?w=843&#038;h=391" width="843" height="391" /></a>Do you run a business? If so, Google wants to help make web marketing and sales work for you.</p>
<p>Google&#8217;s <a href="http://adwords.blogspot.ca/2013/01/win-moments-that-matter-in-2013-with.html" target="_blank">announced</a> a new series of &#8220;<a href="http://www.google.com/ads/learn/" target="_blank">Learn with Google</a>&#8221; webinars for digital marketing this morning, focused on helping small, media, and large businesses grow with digital branding, social media, multiscreen marketing, and, yes, online advertising.</p>
<p>That is, after all, how the search giant makes its money.</p>
<p>The topics range from the basic &#8212; How to use Google+ and make social work for you &#8212; to a little more expert-level, with webinars on video remarketing and dynamic retargeting technologies. Other topics include Google Analytics, mobile advertising, video ads on YouTube, and Google Adwords.</p>
<p><a href="http://venturebeat.com/2013/01/29/google-wants-to-teach-you-digital-marketing/google-learn/" rel="attachment wp-att-612624"><img class="aligncenter size-large wp-image-612624" alt="google-learn" src="http://venturebeat.files.wordpress.com/2013/01/google-learn.png?w=558&#038;h=344" width="558" height="344" /></a></p>
<p>Of course, despite the fact that <a href="http://venturebeat.com/2012/10/25/30-billion-times-a-day-google-runs-an-ad-13-million-times-it-works/">30 billion ads run daily on Google sites and networks</a>, earning the company <a href="http://venturebeat.com/2012/10/25/how-google-makes-over-100-million-a-day-and-how-goog-lost-21-billion-last-week-infographic/">$100 million a day</a>, there is just a little bit more to digital advertising than Google.com. Facebook ads and Twitter promoted tweets are just two examples of important digital marketing options you won&#8217;t learn about via a Google webinar.</p>
<p>Nevertheless, the search and mobile giant is putting together a very good lineup of introductory courses. Here are the courses, with dates, all of which will be available at Learn with Google&#8217;s <a href="http://vshow.on24.com/vshow/learnwebinars#exhibits/Upcoming" target="_blank">webinar site</a>.</p>
<blockquote><p><b><span style="text-decoration:underline;">Build Awareness</span></b></p>
<p>02/12<b> [Multiscreen]</b> Brand Building in a Multiscreen World<br />
02/20<b> [YouTube] </b>How to Build your Business with YouTube Video Ads<br />
03/05 <b>[Social]</b> How to Use Google+ and Make Social Work for You<br />
03/12 <b>[Mobile] </b>Understanding Mobile Ads Across Marketing Objectives<br />
03/27 <b>[Wildfire by Google]</b> The Call for Converged Media</p>
<p><b><span style="text-decoration:underline;">Drive Sales</span></b></p>
<p>01/29 <b>[Analytics] </b>Google Tag Manager: Technical Implementation *today*<br />
02/07<b> [Search]</b> Your Shelf Space on Google: Get Started with Google Shopping<br />
02/26 <b>[YouTube]</b> From Awareness to Sales: Making the Most of Video Remarketing<br />
02/27 <b>[Search] </b>What&#8217;s New and Next in AdWords<br />
03/06<b> [Display]</b> Biggest Loser: Digital Ad Spend Edition<br />
03/13 <b>[Mobile] </b>The Full Value of Mobile<br />
03/20 <b>[Display] </b>Getting Started with Dynamic Remarketing</p></blockquote>
<p><em>photo credit: <a href="http://www.flickr.com/photos/timrich26/2988958409/" target="_blank">World of Good</a> via <a href="http://photopin.com" target="_blank">photopin</a> <a href="http://creativecommons.org/licenses/by-nc-nd/2.0/" target="_blank">cc</a></em></p>
<br />Filed under: <a href='http://venturebeat.com/category/business/'>Business</a>, <a href='http://venturebeat.com/category/entrepreneur/'>Entrepreneur</a>, <a href='http://venturebeat.com/category/mobile/'>Mobile</a>, <a href='http://venturebeat.com/category/small-biz/'>Small Biz</a>  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=612601&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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