Groupon launches instant local deals spinoff Groupon Now
Daily deals juggernaut Groupon has just launched Groupon Now, a spinoff service which looks to break its traditional deal-a-day model and offer real-time deals based simply on the user’s location.
Revealed in March, the service works both through the web and its location-aware iPhone and Android mobile applications. Irrespective of the time of the day and their location, users can use either component to find deals, which have time-restrictions set by the businesses that offer … Continue Reading
Google launches mobile banner ads which know where you are
Google today announced on its Mobile Ads blog that it has launched location-aware display advertisements for mobile phones. Through Google’s “location extension” feature, advertisers can now include their location and phone numbers to appear in display ads on iPhone and Android mobile websites.
The feature, previously available only on search ads, will appear as banner text advertising and will pinpoint business locations on a small map as well as a “click-to-call” phone number. Consumers will … Continue Reading
