deep link

The time for deep linking standards is now

Year after year since the big app stores launched, native apps have asserted their hegemony over the mobile web. One big drawback of native apps was the inability then the difficulty to seamlessly access any content from one app to the other the way the web allows to link any page to any other. The workarounds already in place aren’t yet widely accepted standards and create additional work for developers to set up. It frustrates users and developers who feel like mobile a step back in the wrong direction.