Pocket Change opens up its virtual loyalty currency for Android game devs

In a bid to make its virtual currency platform more useful for Android game developers, Pocket Change has opened up its platform, allowing devs to give players rewards for any actions they'd like.

Loyalty startups, beware: Belly lands in Bay Area with its quirky perks

Belly today arrived in San Francisco with 150 partner merchants ready to go live with quirky digital loyalty programs.

FiveStars raises $13.9M for modernizing old-school loyalty cards

FiveStars raised a generous $13.9 million in a first round of funding for its rewards program that replaces old-school loyalty punch cards with a [slightly] more hi-tech and convenient alternative.

Instead of five, worn-out, hole-ridden paper cards or a slew …

Funding daily: A busy day for startup investments

It’s been a busy day for startup funding. We’ve got a plethora of stories for you today, from mobile analytics and Google Apps security, to web programming and a website for movie fanatics. Send funding news our way to tips@venturebeat.com…

Andreessen Horowitz bets big on Belly, an offbeat consumer-loyalty startup

What started as a quirky loyalty program at one Chicago comic hideaway has spread to 1,400 locations in nine months, and can now count on the loyalty of one of Silicon Valley’s hottest venture capital firms.

Belly, a digital loyalty …

Funding daily: Baby, you can charge my car

Welcome to our quick and dirty daily funding news column, where you can see a snapshot of the startups that received investments today. We’ve got two funding news stories for you on this warm San Francisco Monday. If you crave …

Points.com makes rewards programs easy for small businesses

Small businesses need an easy way to deploy rewards programs for their customers, and Points.com is trying to achieve that with its new Magento storefront application.

Loyalty programs are a way to bring in repeat customers by making purchases feel …

CrowdTwist raises $6M for gamifying loyalty programs

CrowdTwist has raised $6 million in venture funding for its platform that gamifies brand loyalty and rewards programs.

CrowdTwist is one of a number of startups built around gamification, or using game-like features such as reward points to enhance engagement …

BuyWithMe acquires loyalty program service Edhance

BuyWithMe, a daily deals service, has just announced the acquisition of Edhance, a company that provides card-linked loyalty programs to merchants. The terms of the deal were not disclosed.

With Edhance, BuyWithMe merchants will now be able to create ongoing …