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	<title>VentureBeat &#187; Luma</title>
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		<title>Shooting movies with Luma is like silky smooth magic</title>
		<link>http://venturebeat.com/2013/02/26/shooting-movies-with-luma-is-like-silky-smooth-magic/</link>
		<comments>http://venturebeat.com/2013/02/26/shooting-movies-with-luma-is-like-silky-smooth-magic/#comments</comments>
		<pubDate>Tue, 26 Feb 2013 17:38:46 +0000</pubDate>
		<dc:creator>John Koetsier</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Mobile]]></category>
		<category><![CDATA[Social]]></category>
		<category><![CDATA[app]]></category>
		<category><![CDATA[camera]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[mobile video]]></category>
		<category><![CDATA[smartphone video]]></category>
		<category><![CDATA[Video]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=628521</guid>
		<description><![CDATA[<p>If you're like me, your smartphone movies look like&#160;crap.</p>
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      <strong>July 9-10, 2013</strong><br>
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</div></div><p><a href="http://venturebeat.com/2013/02/26/shooting-movies-with-luma-is-like-silky-smooth-magic/screen-shot-2013-02-26-at-9-35-41-am/" rel="attachment wp-att-628545"><img class="aligncenter size-full wp-image-628545" alt="Screen Shot 2013-02-26 at 9.35.41 AM" src="http://venturebeat.files.wordpress.com/2013/02/screen-shot-2013-02-26-at-9-35-41-am.png?w=856&#038;h=476" width="856" height="476" /></a>If you&#8217;re like me, your iPhone movies look like crap.</p>
<p>Shaky, wobbly, bouncy &#8230; it&#8217;s annoying to users and frustrating for all us buddying Scorceses, Coppolas, and Spielbergs. Even if our only audience is friends and family on Facebook.</p>
<p>Enter <a href="http://luma.io" target="_blank">Luma</a>.</p>
<p>With its recent 2.8 upgrade, the movie app replacement for Apple&#8217;s camera app uses &#8220;cinematic video stabilization&#8221; to create movies that are so smooth and clean, it&#8217;s a thing of beauty. In fact, the image above is a still from a movie shot on an iPhone with Luma &#8230; on a bike.</p>
<p>If I seem to be gushing, that&#8217;s because I am. I take some video occasionally when doing interviews for VentureBeat, and have received some criticism for the sadly palsied nature of the results.</p>
<p>I&#8217;ve tried the app myself, and the results are simply stunning. I had no idea handheld video from a phone could look so good. Here&#8217;s footage from the company showing the difference between the native iPhone camera app and Luma:</p>
<div class='embed-vimeo' style='text-align:center;'><iframe src='http://player.vimeo.com/video/59528954' width='400' height='300' frameborder='0'></iframe></div>
<p>&#8220;By using advanced motion retargeting algorithms Luma not only removes handshake, but also ensures that you get the smoothest possible shot,&#8221; the company <a href="http://blog.luma.io/post/43425600265/capture-cinematic-videos-with-luma-2-8" target="_blank">posted</a> on its blog. &#8220;The motion retargeting algorithm automatically figures out the ideal camera motion (whether it’s a stationary, panning, dolly, or steadicam shot that you’re after) and retargets the video to match that motion.&#8221;</p>
<p>Luma also allows you to apply filters for various effects to your videos in a very Instagramish way, if you&#8217;re into that sort of thing. Pastel, vignette, analog, noir, toon, and the ever-favorite sepia are among the options, and the effect is applied immediately, not in post-processing. As per usual, you can inflict the results of your creativity on Facebook and Twitter, or to connections on Luma&#8217;s own budding video network.</p>
<p>One caveat: I did not see a share to YouTube option, which is a must-have for me. Fortunately, there is an option to save captured videos to your standard iOS camera app, from which you can simply upload to YouTube.</p>
<p>Overall, however, this is one of the few apps I&#8217;ll be keeping on my phone after testing. The company calls it magic. I simply have to agree.</p>
<p><em>Image credit: Luma</em></p>
<br />Filed under: <a href='http://venturebeat.com/category/business/'>Business</a>, <a href='http://venturebeat.com/category/mobile/'>Mobile</a>, <a href='http://venturebeat.com/category/social/'>Social</a>  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=628521&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" /><style type="text/css">.blurb-cat-mobile .event-boilerplate-mobilebeat {
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			<wfw:commentRss>http://venturebeat.com/2013/02/26/shooting-movies-with-luma-is-like-silky-smooth-magic/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	<enclosure url="http://venturebeat.files.wordpress.com/2013/02/screen-shot-2013-02-26-at-9-35-41-am.png?w=160" /><source url="http://venturebeat.com/2013/02/26/shooting-movies-with-luma-is-like-silky-smooth-magic/">Shooting movies with Luma is like silky smooth magic</source>
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			<media:title type="html">johnkoetsier</media:title>
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			<media:title type="html">Screen Shot 2013-02-26 at 9.35.41 AM</media:title>
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		<item>
		<title>Luma stabilizes mobile video as you shoot it</title>
		<link>http://venturebeat.com/2012/03/27/luma-stabilizes-mobile-video-as-you-shoot-it/</link>
		<comments>http://venturebeat.com/2012/03/27/luma-stabilizes-mobile-video-as-you-shoot-it/#comments</comments>
		<pubDate>Tue, 27 Mar 2012 20:47:18 +0000</pubDate>
		<dc:creator>Sarah Mitroff</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[Luma]]></category>
		<category><![CDATA[video recordng]]></category>
		<category><![CDATA[video stabilizing]]></category>
		<category><![CDATA[YC Demo Day Spring 2012]]></category>

		<guid isPermaLink="false">http://venturebeat.com/?p=408738</guid>
		<description><![CDATA[<p>Midnox wants to help maximize the iPhone&#8217;s great camera to shoot awesome video. Its app, Luma, stabilizes video as you record in real time to give it a more clean and professional look.</p>
<p>Typically, you have to use an editing&#160;&#8230;</p>
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=408738&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://midnox.com/" target="_blank" target="_blank"><img class="aligncenter size-full wp-image-408863" title="midnox luma" src="http://venturebeat.files.wordpress.com/2012/03/midnox-luma.jpg?w=655&#038;h=490" alt="" width="655" height="490" />Midnox</a> wants to help maximize the iPhone&#8217;s great camera to shoot awesome video. Its app, Luma, stabilizes video as you record in real time to give it a more clean and professional look.</p>
<p>Typically, you have to use an editing application, such as After Effects, to stabilize video and remove the shaky effects. However, the Luma app will stabilize the video as you shoot it. The app allows you to pinch, zoom, and use other touch screen controls to simulate video recording with a high quality camera. You can also add filters to your video while shooting, which can be swapped out at any time.</p>
<p>Once you shoot your stable, un-shaky, black and white video, Luma automatically shares it to its own cloud storage system. You can then share the video on other social networks like Facebook and Twitter.</p>
<p>&#8220;One day you&#8217;ll shoot, edit, and share videos all through Luma,&#8221; said co-founder Alex Karpenko. &#8220;We&#8217;re helping you shoot video and we&#8217;re building the best editing tools.&#8221;</p>
<p>Alex Karpenko founded Midnox with his two brothers, Alexei and Ivan. The three-brother-team is a first for Y Combinator.</p>
<p><em>Midnox is one of 39 companies presenting at Y Combinator&#8217;s Demo Day Spring 2012 event. Check out other cool companies making their debut </em><a href="http://venturebeat.com/2012/03/27/y-combinator-demo-day-march-2012/"><em>here</em></a><em>.</em></p>
<br />Filed under: <a href='http://venturebeat.com/category/business/'>Business</a>  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=408738&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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		<slash:comments>0</slash:comments>
	<enclosure url="http://venturebeat.files.wordpress.com/2012/03/midnox-luma.jpg?w=160" /><source url="http://venturebeat.com/2012/03/27/luma-stabilizes-mobile-video-as-you-shoot-it/">Luma stabilizes mobile video as you shoot it</source>
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			<media:title type="html">sarahbessiemitroff</media:title>
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