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	<title>VentureBeat &#187; Mergers and Acquisitions</title>
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		<title>Jawbone&#8217;s grand design: Acquisitions all about the beauty of getting healthy</title>
		<link>http://venturebeat.com/2013/02/04/jawbones-grand-design-acquisitions-all-about-the-beauty-of-getting-healthy/</link>
		<comments>http://venturebeat.com/2013/02/04/jawbones-grand-design-acquisitions-all-about-the-beauty-of-getting-healthy/#comments</comments>
		<pubDate>Mon, 04 Feb 2013 23:54:49 +0000</pubDate>
		<dc:creator>Christina Farr</dc:creator>
				<category><![CDATA[Big Data]]></category>
		<category><![CDATA[Business]]></category>
		<category><![CDATA[Deals]]></category>
		<category><![CDATA[DEMO]]></category>
		<category><![CDATA[Health]]></category>
		<category><![CDATA[acquisitions]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[featured]]></category>
		<category><![CDATA[healthy eating]]></category>
		<category><![CDATA[Jawbone UP]]></category>
		<category><![CDATA[Mergers and Acquisitions]]></category>

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		<description><![CDATA[<p>Jawbone, the wearable computing maker, today acquired MassiveHealth, a maker of apps to promote healthy eating, and Visere, the design firm behind the Unstuck life coach app for an undisclosed&#160;sum.</p>
<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=616647&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></description>
				<content:encoded><![CDATA[<p><a href="http://venturebeat.com/2013/02/04/jawbones-grand-design-acquisitions-all-about-the-beauty-of-getting-healthy/shutterstock_85214716/" rel="attachment wp-att-616722"><img class="alignleft size-full wp-image-616722" alt="shutterstock_85214716" src="http://venturebeat.files.wordpress.com/2013/02/shutterstock_85214716.jpg?w=655&#038;h=492" width="655" height="492" /></a></p>
<p>By marrying hardware and user-experience design, <a href="http://jawbone.com" target="_blank">Jawbone</a> wants to help people to make more informed decisions about their health.</p>
<p>So t<span style="font-size:13px;">he </span><span style="font-size:13px;">wearable computing maker today acquired </span><a href="http://massivehealth.com"style="font-size:13px;"  target="_blank">MassiveHealth</a><span style="font-size:13px;">, a maker of apps to promote healthy eating; and </span><a href="http://visere.com"style="font-size:13px;"  target="_blank">Visere</a><span style="font-size:13px;">, the design firm behind the <a href="https://itunes.apple.com/au/app/unstuck/id478421271?ls=1&amp;mt=8" target="_blank">Unstuck life coach app</a>, for an undisclosed sum. </span></p>
<p><a href="//venturebeat.com/2012/11/24/jawbone-up-fitbit-one-review">As we pointed out in a review,</a> it&#8217;s one thing to receive data about your sleeping habits and calories that you&#8217;ve burned, but it&#8217;s another to actually improve your lifestyle choices. The goal with these acquisitions is to <span style="font-size:13px;">improve the user experience around <a href="https://jawbone.com/up" target="_blank">Jawbone Up</a>, the health-tracking wristband.</span></p>
<div id="attachment_590245" class="wp-caption alignleft" style="width: 210px"><a href="http://venturebeat.com/2012/12/16/fitness-gadgets-guide/jawbone-up-5/" rel="attachment wp-att-590245"><img class=" wp-image-590245" alt="jawbone up" src="http://venturebeat.files.wordpress.com/2012/12/jawbone-up.jpg?w=200&#038;h=167" width="200" height="167" /></a><div class="vb_image_source"><span>Source:</span> Jawbone</div><p class="wp-caption-text">A Jawbone Up user</p></div>
<p><span style="font-size:13px;">Jawbone CEO Hosain Rahman said in a statement, “Both companies have shown a deep understanding of the intricacies of designing engaging products and experiences, and we’re eager to continue to harness talent of that caliber here at Jawbone.”</span></p>
<p><span style="font-size:13px;">Up is the brainchild of Jawbone&#8217;s chief creative officer Yves Behar, the design wunderkind behind some of the most iconic tech products of recent years (including Kickstarter sensation Ouya, a video game console that plays Android games). </span><span style="font-size:13px;">It will be interesting to see how an infusion of design talent &#8212; notably Massive Health founder </span>Aza Raskin &#8212; will transform the product.</p>
<p>Raskin is the son of Jef Raskin, the human-computer interaction expert best known for starting the Macintosh project for Apple in the late 1970s. Prior to starting Massive Health, he led the user experience team at Mozilla Labs.</p>
<p><a href="http://welcome.totheinter.net/2012/07/16/off-on-my-own/" target="_blank">A blog post from Visere&#8217;s Adam Wulf</a> indicates an ongoing relationship with Jawbone &#8212; so it&#8217;s not a surprise that the Oregonian firm would come on board. Massive Health is a bigger get &#8212; the San Francisco-based startup has raised over $2 million in venture capital funding</p>
<p><a href="http://gigaom.com/2013/02/04/jawbone-buys-visera-massivehealth-to-marry-data-design-with-wearable-computing/" target="_blank">According to GigaOm&#8217;s Om Malik</a>, about 25 new people will bring expertise in data science and design. The company has not yet decided what it will do with Massive Health&#8217;s Eatery app, which received rave reviews but failed to reach a critical mass of users.</p>
<br />Filed under: <a href='http://venturebeat.com/category/big-data/'>Big Data</a>, <a href='http://venturebeat.com/category/business/'>Business</a>, <a href='http://venturebeat.com/category/deals/'>Deals</a>, <a href='http://venturebeat.com/category/demo/'>DEMO</a>, <a href='http://venturebeat.com/category/health/'>Health</a>  <img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=venturebeat.com&#038;blog=342986&#038;post=616647&#038;subd=venturebeat&#038;ref=&#038;feed=1" width="1" height="1" />]]></content:encoded>
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