Apple’s top 10 viral videos of 2012

Conventional wisdom says that viral videos are supposed to be fairly short. But Apple's most popular video of 2012 turns out be almost seven minutes long.

Apple pulled out all the stops today in one of the biggest Apple events ever

"It’s been an incredible year … a truly prolific year of innovation for Apple,” Tim Cook said today. He's right.

Apple jump in global slump: Macbook sales up 30%, overall notebook sales down 4.5%

Apparently, Apple sells more than products preceded by the letter "I."

Mountain Lion causing crazy battery drain for some Mac owners

A number of Macbook Pro and Macbook Air owners are reporting that the Mountain Lion OS X upgrade is behaving like a (non-sparkling) vampire by sucking the life out of their machine's battery.

Retina MacBook Pro is the least repairable laptop ever, says iFixit

Apple’s new MacBook Pro with Retina Display is ridiculously fast and thin — but you can forget about ever taking it apart.

The repair gurus at iFixit unveiled their teardown of the Retina MacBook Pro this morning, and thanks to …

Apple kills 17-inch MacBook Pro in high-end laptop reshuffle

The 17-inch MacBook Pro is dead. Long live the MacBook Pro with Retina Display.

Apple’s MacBook behemoth met its quiet and unceremonious demise on Monday. Unlike the 13-and 15-inch versions, the 17-inch MacBook Pro did not get the refresh treatment …

Non-Retina-display MacBook Pro adds in quad-core processors, USB 3.0

Apple has announced a moderate update to its MacBook Pro lineup, and while these refreshed laptops won’t be as pretty as the new MacBook Pro with Retina display, they will be way more affordable. Apple announced the new machines at …

New MacBook Air powers up with Ivy Bridge processors and a 512GB SSD

As expected, Apple has announced a refresh for its popular MacBook Air thin-and-light laptop, with the new model pumped up with higher CPU power and larger hard drive. The announcement took place at WWDC 2012.

The last MacBook Air was …

New Mac details leak: MacBook Airs with more RAM, crazy expensive Retina MacBook Pros

Update: This information has all been confirmed at WWDC. Check out our posts on the new thin Retina MacBook Pro, the new MacBook Air, and the updated MacBook Pros. Original story below.

As eager developers and journalists line up …

WWDC predictions: A new iOS, Mountain Lion date, and iCloud updates

Spoiler alert! Apple is going to announce things on Monday morning at a keynote address kicking off the annual Apple World Wide Developer’s Conference (WWDC). Since speculation and rumors are half the fun (and annoyance) of reporting on Apple, we’ve …

Apple’s new 15″ MacBook Pro: Thinner, Retina Display, USB 3, coming in June

If you’ve been waiting for Apple to refresh its flagship MacBook Pro laptops, it looks like your patience will be well-rewarded.

Apple’s next 15-inch MacBook Pro will reportedly sport a thinner design (as many previous rumors have indicated), a higher-resolution …

Intel may debut powerful Ivy Bridge processors April 23

Intel will likely debut its much-anticipated Ivy Bridge processors — which offer energy efficiency while still being powerful — on April 23, according to a Digitimes report.

The report contradicts news we heard in February that Intel would push back …

MacBook Pro makeover may be in the works, stores sell out of inventory

When stores start posting “out of stock” signs for Apple products, you know that means a product refresh might be in the works. MacBook Pros are starting to run out at designated resellers, adding more fuel to the rumor fire …

Slimmer, Air-like MacBook Pros in production

The next MacBook Pro, Apple’s premium line of laptops, will allegedly feature a slimmer unibody design for the 13- and 15-inch models.

The two thinner models are said to have gone into production, according to a report from Digitimes, a …

Prepare for MacBook Pros that look like MacBook Airs

After sticking with a fairly consistent unibody MacBook Pro design for some time, Apple may be gearing up to bring design elements from its popular MacBook Air line into its more powerful models later this year.

The company is preparing …

Apple Black Friday deals include big discounts on iPad, Macbooks and more

It’s time to finally treat yourself to that MacBook Air.

Apple is gearing up for Black Friday in a big way this year, with planned discounts for MacBook laptops, iMacs, iPads, iPods, and plenty more, reports 9to5 Mac.

According to …