Where is app user acquisition headed? Join us at GamesBeat 2012 to find out

Without users, it doesn’t matter how innovative your mobile app or game is. At next week’s GamesBeat 2012 conference in San Francisco, we explore the future of user acquisition with speakers such as Rober Weber, a cofounder of W3i; Gabriel Leydon, the CEO of Machine Zone; Ben Vu, a cofounder and CEO of SkyVu Entertainment; and mobile strategy consultant A.J. Yeakel.

The DeanBeat: How developers can avoid a bloodbath in fighting for new users

In the past month, what app makers have to spend to get the attention of Apple device users has risen out of control. That’s a tough fact of life that could make survival hard in the Darwinian mobile app ecosystem. Solving this problem is going to require a lot of innovation and clear thinking. And if it isn’t solved, we’re going to see a number of mobile app companies start to die. If Apple and others in the ecosystem don’t handle it right, it could be a bloodbath for developers.

Gabriel Leydon foresees the “true dominance” of mobile games coming (interview)

Addmired Chief Executive Gabriel Leydon is a true believer in the mobile space. With more than a billion users of his games, Leydon sees big opportunity. Addmired, now known as Machine Zone, has created a number of hardcore, massively multiplayer online games, such as Original Gangstaz, iMob 2 and Global War. These are free-to-play titles that generate revenue via virtual goods, and all three of those are among the 50 top-grossing iPhone apps.