Zynga earnings preview: what the analysts think

Zynga’s stock price has been falling in recent days in advance of the company’s first quarter earnings report today. The shares are trading at $9.15 each right now — up slightly but down significantly from a recent high of $15.91 a share. Do investors know something?


Timeline: A chronology of the life of Zynga

Zynga is expected to go public any day now. The social game maker could raise more than $1 billion at a valuation of $8.9 billion as it seeks to spread its social games to all platforms where gamers congregate.

From castles to card games: a rundown of Zynga’s biggest titles

Zynga is the most recognizable name in social gaming. Facebook members and iPhone owners alike have seen Zynga’s games continuously rise and fall from the top of the charts over the past few years, and with CastleVille’s launch earlier this month, it is unlikely that will change any time soon. The company is likely to go public soon and raise a ton of money, so we thought we would show this primer on Zynga’s social games so everyone can see what the fuss is all about. These simple, time-consuming titles have taken the  world by storm, bringing in hundreds of millions of users internationally since Zynga’s beginning in 2007.

Zynga launches Mafia Wars Atlantic City for mobile phones

Zynga launched a mobile version of its Mafia Wars Atlantic City game today. The game is the social game company’s first designed for the mobile Web in the HTML5 format, and comes as it’s seeking to show potential investors that it has more tricks up its sleeve than just social games on Facebook’s website.

Zynga launches rewards program with Citi

Finding a new way to make money, social game firm Zynga is announcing an alliance with Citi where it will make a line of exclusive game items available for Citi cardholders to purchase with their rewards program points.

Zynga CTO: We turn on 1,000 new servers a week for FarmVille and other games

Each day, Facebook game developer and FarmVille creator Zynga delivers about a petabyte of data — that’s 1 million gigabytes, or more than six Libraries of Congress — for its array of social games, chief technology officer Cadir Lee said at the Oracle OpenWorld  2010 conference in San Francisco today.

Zynga’s armored car explosion stunt draws 2M views

Last week, Zynga entered the big leagues of video game marketing. To mark the launch of its Mafia Wars Las Vegas game, the company blew up a real armored car in the desert outside Las Vegas. It was an event worthy of Electronic Arts or Activision Blizzard, which have been known to do outrageous stunts in the name of marketing games.

Zynga lands Yahoo distribution deal for its games

In a prudent move to diversify its Facebook-centric audience, social game maker Zynga this morning announced a distribution deal with Yahoo that will allow game players to play games and update statuses from Yahoo’s homepage, Yahoo Games, Yahoo Messenger, and America’s most popular email service, Yahoo Mail.