High-fashion mannequin maker Almax has released mannequins that don’t just look good, but also look. Right back at you, that is.
Clothing is currently the largest single online retail sector, estimated to be worth $26 billion a year in the US alone; yet only 7% of clothing is bought online. The fact that consumers cannot try on clothes before buying also results in a very high rate of returned merchandise (over 40% for some types of fitted clothing) and associated costs for retailers. Fits.me aims to reduce returns and increase sales by allowing buyers to see clothes on a mannequin with the exact dimensions of the buyer’s body. It does this by using robotic mannequins with artificial muscles that can simulate the shape and size of any body.