Afraid the clothes you buy online won’t fit? Get help from a robotic mannequin

Clothing is currently the largest single online retail sector, estimated to be worth $26 billion a year in the US alone; yet only 7% of clothing is bought online. The fact that consumers cannot try on clothes before buying also results in a very high rate of returned merchandise (over 40% for some types of fitted clothing) and associated costs for retailers. aims to reduce returns and increase sales by allowing buyers to see clothes on a mannequin with the exact dimensions of the buyer’s body. It does this by using robotic mannequins with artificial muscles that can simulate the shape and size of any body.