Can Nexon make social games more engaging? (video)

Nexon has proven to be one of the fastest-growing online game companies of the past decade. The Korean company pioneered the microtransactions/free-to-play business model, where users play for free and buy virtual goods with real money. In the past five years, Nexon’s Maplestory game has signed up more than 100 million users, including 7 million in the U.S., and its games are some of the most engaging on the web.