Which brands are scoring a social slam-dunk with March Madness?
Guest Post With millions of eyeballs watching the games, social media should be a critical component of every marketing March Madness playbook.
ESPN teams with Kid President to grab digital March Madness fans (video)
March 20, 2013 9:51 AM
Tom Cheredar
Rather than be bummed out that CBS has exclusive rights to stream all the March Madness college basketball games this year, ESPN has enlisted the help of YouTube star Robbie Novak, aka Kid President.
Fanhood launches March Madness as lines blur for fantasy sports and gambling
March 12, 2013 5:30 AM
Dean Takahashi
Fanhood tries to outdo rivals and create the ultimate March Madness social game.
March Madness sparked 2M tweets (infographic)
April 3, 2012 10:32 AM
Jennifer Van Grove
As men everywhere lament the end of spring’s most electric sports competition, now is the time to reflect and make sense of March Madness — in terms of tweets, that is.
The college basketball tourney, which came to a close …
Smartphone, tablet usage spikes during NCAA Tournament
March 23, 2012 10:42 AM
Jennifer Van Grove
Beginning last Thursday, men (and women) everywhere hit pause on their lives to press play on March Madness, gravitating to mobile screens more than ever before to watch as would-be Cinderellas challenged top-ceded teams in the NCAA Men’s Basketball Tournament.…
New NCAA March Madness app now live on Android and iOS
March 12, 2012 1:47 PM
Sean Ludwig
With the NCAA March Madness basketball tournament schedule set as of last night, it’s time to get ready to watch the action no matter where you are. With NCAA’s brand-new Android app and updated iOS app, you can watch the …
