Funny or Die — and the challenge to the Long Tail
A marriage between Silicon Valley and Hollywood talent led to the birth last month of a video start-up Funny or Die. What took YouTube to do in six months, Funny or Die did in six days.
Its traffic exploded after the release of its first 2-minute clip, The Landlord, starring Will Ferrell. The video drew almost 24 million views. This would be in YouTube’s top three of all time.
Last year, I wrote (“Forget the Long Tail!”)… Continue Reading