How to determine if your idea is worth the effort
(Editor’s note: Mike Courtney is the founder of Aperio Insights. He submitted this story to VentureBeat.)
Ideas are cheap.
As entrepreneurs, we’ve got a constant flow of ‘em. They’re new. They’re innovative. And any one of them might be the next “big” thing.
We love to brainstorm. It’s in our DNA. But simply having ideas doesn’t make us entrepreneurs. In fact, ideas without action are usually called “dreams”.
Deciding which ideas to pull from the … Continue Reading
The hidden secrets of market research
(Editor’s note: Mike Courtney is the founder of Aperio Insights. He submitted this story to VentureBeat.)
Ideas are cheap.
As entrepreneurs, we’ve got a constant flow of ‘em. They’re new. They’re innovative. And any one of them might be the next “big” thing.
We love to brainstorm. It’s in our DNA. But simply having ideas doesn’t make us entrepreneurs. In fact, ideas without action are usually called “dreams”.
Deciding which ideas to pull from the … Continue Reading













