Guest Post If they use their tools correctly, the new age of Internet marketers have a wealth of information at their fingertips that give them a significant advantage over the competition.
A small shift in research firm IDC’s 2013 tablet projections speaks volumes about the mobile market.
Gutcheck has raised $4 million for its on-demand market research community where brands can quickly get answers to their “burning questions.”
Twitter is testing the theory that advertisers want more than just campaign impression and click-through data to understand the value of paying to promote messages on the information network.
BipSync, a startup created by three Stanford graduate students, aims to simplify the process of gathering, retrieving, and analyzing information about investment opportunities.
QuestionPro, a web-survey and market-research company, has acquired PollBob, a small startup with a website and iPhone app for community polling.
Steve Jobs proudly boasted that Apple doesn’t do any market research, but court documents in the company’s ongoing trial against Samsung say otherwise.
Guest Post (Editor’s note: Brant Cooper is an independent consultant specializing in marketing and product management. He submitted this story to VentureBeat.)