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Why digital marketing companies have become tasty acquisitions

Stacey Bishop, a partner at investment firm Scale Venture Partners, told VentureBeat that the new Age of the Customer, where buyers are educating themselves and making purchases later in the sales cycle, now means that most “of the [sales] funnel is in the hands of marketers, not sales.”

Anti-"Fast Lane" protestors camped outside FCC.

Why marketers need to fight for net neutrality

While marketing isn’t necessarily an area of the tech industry that has had much to say about net neutrality, today’s endorsement from President Barack Obama is a perfect place to start. Here’s why this particular group should be particularly worried about the damage that an Internet without net neutrality would cause to their overall business aims.

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4 app monetization strategies for free apps

In many ways, monetization models for free apps are superior to paid apps, allowing more room for creativity and the possibility of improving the app experience (and making it easier for users to make purchases).

Twitter dragon

Why Twitter launched Fabric, in 5 devastating charts

Yesterday Twitter unveiled Fabric, a semi-integrated suite of tools for mobile app developers. The company somewhat grandiosely refers to it as a “modular mobile platform,” but while it’s definitely modular and certainly focused on mobile, it’s not a platform in any commonly understood sense of the term.