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Big Data and mobile analytics: Ready to rule 2015

2014 was a big year for big data, a term that gradually gained momentum to become one of the most talked-about subjects in the tech world. With 2015 fast approaching, prepare for big data’s total domination, as it, along with the Internet of Things, is set to be the focus of web and mobile.

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What social analytics isn’t telling you this holiday season

According to social media analytics, when it comes to kids, toys that imitate gadgets used by adults will be hotter than ever. Unfortunately, there’s a huge problem with these predictions.

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Mobile ad tech to 2017: App-centric, private markets, native ads, and closed loops

2014 has been an exciting year for mobile advertising. As more and more brands and agencies are starting to figure out mobile, standards are being created, benchmarks formed and best practices refined. However, the best is still ahead for mobile and the next two to three years will shape the future of the medium that will eventually rule them all.

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Five lessons team Zula learned from launching a tech event as a young startup

Startups have a multitude of marketing channels available to them. Websites, landing pages, email messages, social media, and more are used daily to create demand, generate leads and position the business as a contender in their field.
So what happens if you take all those and add one more marketing channel by launching your own tech conference?

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Adtech 2015: 5 predictions (plus 4 things that won’t happen)

You don’t have to be a fortune-teller to get a sense for some of the trends that will dominate the ad-tech landscape in the coming year. Some of them are relatively obvious, such as the continued onslaught of mobile and a higher penetration of phablets.

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With Big Data, where’s the magic in marketing?

Who needs to spend time and money on cut-through creative or “big ideas” when you know exactly who is ready to buy and what offer will most likely result in a sale?

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Software CMOs, meet your toughest customer: developers

Tech-savvy businesses have known for years that they must market to those who influence a brand’s customer experience the most — application developers.

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Startups: Does your marketing feel like a gift or a re-gift?

Think about the last time you were “re-gifted.” You probably got the feeling that the gift giver didn’t really care about you as much as you had hoped. That’s what bad marketing feels like.

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Why digital marketing companies have become tasty acquisitions

Stacey Bishop, a partner at investment firm Scale Venture Partners, told VentureBeat that the new Age of the Customer, where buyers are educating themselves and making purchases later in the sales cycle, now means that most “of the [sales] funnel is in the hands of marketers, not sales.”